What ConnectPay and FinCell Bring Together
To launch a service, businesses need both the regulated infrastructure behind the scenes and the app customers use every day:
- ConnectPay handles the financial infrastructure behind the service, including dedicated IBAN accounts, SEPA and SWIFT payments, card issuing and compliance support.
- FinCell covers the customer-facing side: a mobile banking app for iOS and Android that can be adapted to the company’s brand. Through the app, customers can check balances, make payments and manage their cards.
Bringing these two parts together means that companies planning to offer digital financial services across the EEA do not need to look for a financial infrastructure partner separately, build a mobile banking app from scratch and manage complex system integrations on their own.
Instead of starting with a long internal project, businesses can begin with a ready-made foundation, adapt it to their service and brand, and, depending on the project, prepare for launch in 3 to 5 months. For companies weighing up mobile app development costs for a banking product, this can mean saving months of technical planning, development and integration work.
The Mobile Banking App Is Where Customers Judge the Service
Most of the financial infrastructure behind a service stays invisible to the user. Customers do not see the technical processes behind a payment or card transaction. What they do notice is whether the app is easy to use, whether actions happen quickly, whether information is clear and whether the service feels trustworthy.
For most users, the app is where the whole service either works or starts to feel unreliable.
Unlike many other apps, a mobile banking app handles money and sensitive personal information. This means it needs to be secure, fast, accessible, easy to use and reliable in everyday situations.
‘Customers experience the fintech entirely through their mobile apps, and even the best backend infrastructure can go unnoticed if that user experience is poor,’ highlights Linardas Saldukas, Head of Strategy Consulting Unit at Baltic Amadeus.
As a mobile app development company, we work not only on the technical implementation of an app, but also on user experience, product logic and adapting digital solutions to real business needs. FinCell was created so that financial service providers would not need to design and build every core mobile banking function from scratch.
Less Time Building, More Time Reaching Customers
For fintech teams, a long build can delay the moment when the product is tested with real customers. Companies compete not only on pricing or features, but also on how quickly they can bring a reliable product to customers.
At the same time, the financial services market is heavily regulated. Businesses need to manage customer experience, security, product development and growth while meeting requirements such as PSD2, GDPR, AML/KYC and, increasingly, DORA.
When a mobile banking solution is built entirely from scratch, a large part of the team’s time and budget goes into standard functionality that customers already expect from any modern financial app.
With FinCell and ConnectPay, businesses can start from a ready-made mobile banking app foundation and licensed financial infrastructure. That gives teams more room to work on the parts of the business that cannot be bought ready-made: finding customers, building partnerships and shaping the offer for their market.
Depending on the project scope, this approach can reduce implementation timelines by 40–60%.
What Happens After Launch Matters Too
When building a mobile banking app, it is important to think beyond the first release. After launch, the work continues: new iOS and Android versions, security improvements, feature updates and changing customer expectations all require ongoing attention.
For a business that wants to focus on providing financial services rather than maintaining a large in-house mobile technology team, this can become a significant long-term burden. It requires continuous investment and competes with other areas that are important for business growth.
With FinCell, companies get more than a starting point for their mobile banking app. They also get a solution that continues to be developed and maintained by a technology partner. This makes product development easier to plan and reduces the need to build all technical expertise internally.
‘A white-label solution removes the heavy ongoing burden of mobile app development, technical maintenance and constant OS updates. This enables companies to stop reinventing the wheel and focus entirely on business growth and customer acquisition,’ highlights Linardas Saldukas.
The joint ConnectPay and Baltic Amadeus solution is now available for companies planning to launch or expand digital financial services across the EEA.
Planning to launch digital financial services? Contact our team.
