We start by understanding your business goals, users, and product context. Through stakeholder workshops and UX research, we align expectations early and define clear requirements.
02
UX Strategy & information architecture
We define a UX strategy that connects user needs with business priorities. Using personas, we align design decisions around key user groups and priorities.
03
UI Design & visual language
We create a clear visual language that supports usability and brand consistency. Our UI design focuses on clarity, accessibility, and consistent interaction patterns.
04
Design system & guidelines
We establish a design system to support consistency and long-term product growth. This ensures teams work with shared rules, components, and design standards.
05
Usability testing & iteration
We test designs with users to validate assumptions and identify usability issues. Usability testing ensures designs are refined based on real user feedback.
Why Baltic Amadeus
Security & compliance.
Designed for speed & clarity.
Certified expertise.
Certifications
ISTQB
CUA
Int. Design Foundation
BCS: foundation in UX
FAQ
How do you ensure my product is accessible?
Accessibility is built into our process from the start. We design and validate solutions according to WCAG guidelines and the European Accessibility Act (EAA), using accessibility audits, inclusive design principles, and testing throughout the design and development lifecycle. This reduces compliance risk while improving usability for all users.
Do you have experience designing for B2B Enterprise or Fintech sectors?
Yes. We have extensive experience designing complex B2B, enterprise, and fintech products where security, compliance, and scalability are critical. Our teams understand multi-role user environments, complex workflows, and regulatory constraints, and translate them into clear, usable digital experiences.
What is the difference between UI and UX design?
UX design focuses on how a product works: user journeys, logic, usability, and problem-solving. UI design focuses on how a product looks: visual style, layout, and interaction details. At Baltic Amadeus, we combine both to create solutions that are not only visually consistent but also intuitive, efficient, and aligned with business goals.
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