Services
Insights
Software Engineering
IT Consulting
Artificial Intelligence
Progress OpenEdge
Cloud
With 71% of e-shoppers preferring self-service, customer behaviour has shifted from 'I want to be served' to 'I want to serve myself.'
This trend has driven telecommunications companies to enhance self-service capabilities across web, mobile, and other channels.
Baltic Amadeus collaborated with Bitė Group, one of the largest digital services companies in the Baltics, to develop a feature-rich mobile application that improved their self-service customer experience.
The Baltic digital services company Bitė provides integrated mobile, media, fixed broadband, and Pay TV services. Established in 2005, Bitė is currently owned by the global US investment company Providence Equity Partners. The group unites telecommunications companies in Lithuania (Bitė Lietuva, Mezon) and Latvia (Bite Latvija, Baltcom LV), as well as media businesses across all Baltic states, including Estonia (TV3 Group: Home3, Go3 OTT, M-1, and others).
Bitė is recognised as one of the fastest-growing and leading digital services groups in the Baltics. Despite already offering a browser-based self-service platform, the company identified a growing need to launch a dedicated mobile application.
In search of a technology partner capable of delivering a functionality-rich mobile app, Bitė chose Baltic Amadeus, whose service quality and technical expertise had already been proven through previous collaborations.
The core goal of the project was to deliver a user-friendly mobile app combining flexible self-service capabilities. These included seamless usage outside communication zones, personalised offers and notifications, eSIM virtual card services, and access to news in Lithuania and Latvia.
The Baltic Amadeus team provided technical leadership, architecture, project management, analysis, development, and quality assurance services, ensuring the mobile application met technical requirements while enhancing convenience throughout the user journey.
To ensure feature parity across platforms, Baltic Amadeus developed the app using tailored technology stacks for Android (Kotlin, Dagger 2, RxJava 2, Android Architecture Components, Room, BlueConic) and iOS (Swift, RxSwift, Realm, BlueConic), delivering a consistent, robust experience on both platforms.
With the new mobile app, Bitė users can now manage their services 24/7, monitor monthly GB, MIN, and SMS usage, view and pay bills from the past six months, review purchased equipment or services, track payment history, and access numerous additional features.
Beyond improving the customer journey, the mobile application delivered tangible business value. Bitė strengthened user retention by addressing customer needs more effectively, attracted new users, increased sales through personalised offers, and boosted the number of active mobile app users.
The solution was successfully launched in two markets, Lithuania (Mano Bitė) and Latvia (Mana Bite), reaching over 100,000 active users. The apps’ strong functionality is reflected in high user ratings: 4.5/5 from nearly 8,000 App Store users and 4.3/5 from more than 14,000 Android users (data updated in 2023).
