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This case study outlines how Baltic Amadeus upgraded the Mano Ežys mobile app, transforming it into a functional, user-friendly self-service platform that strengthens communication between one of Lithuania's largest digital service providers and its prepaid customers.
Telia, one of Lithuania's largest digital service providers, had developed the Mano Ežys mobile application to support its Ežys prepaid subscription programme.
Despite its potential, the app offered only basic functionality and could not serve as a comprehensive, convenient self-service tool. It lacked the features necessary to effectively inform users about plans, discounts and account-related information, limiting its role in customer engagement and communication.
Recognising the need for a more advanced and user-oriented solution, Telia partnered with Baltic Amadeus to fully upgrade the Mano Ežys mobile application.
As part of the upgrade project, the application structure was reorganised, existing functions were optimised, and new features were introduced to enhance usability and performance. The updated solution enabled seamless user registration and improved communication about mobile plans and discounts by integrating with the Ežys website.
The renewed Mano Ežys app now delivers push notifications informing users about account balances and other relevant updates. The Ežys visa functionality was successfully migrated to mobile devices, further expanding the app’s capabilities. Customer service tools were enhanced to improve the smoothness of self-service processes.
In addition, the Baltic Amadeus design team developed a new sitemap. It implemented a user experience-driven design approach to ensure intuitive navigation and accessibility. The result was a fully upgraded, functional, and user-friendly mobile application available on both iOS and Android.
The complete renewal of the mobile application significantly improved communication between the telecommunications provider and its users. Customers now have easier access to essential account information, personalised offers and discounts, strengthening engagement and satisfaction.
The refreshed design not only modernised the application's visual identity but also improved usability, making everyday interactions simpler and more efficient.
With these enhancements, the company is better positioned to deliver high-quality customer service, foster user loyalty, and reinforce its competitive position in the telecommunications market.
